Search Engine Optimization - LW Marketing & Consulting

In-Depth SEO

So your website looks cool – now what? You can have amazing design for days, but that won’t really matter if no one’s going to see it.

LW can fine-tune every page on your site to increase its attractiveness to all search engines. Through optimized CSS coding techniques, organic-link campaigns, and search engine marketing, we will increase your online visibility and deliver regular, quality lead generation from all popular search engines.

Your business needs to attract new leads to its website and turn them into customers. Its best chance to do so is to take advantage of free traffic from Google and the other popular search engines.

Our focused SEO strategy accomplishes the following for your business:

Market & Local Research
We’ll discuss your target customers/clients along with the local areas you’re targeting. With this information, we’ll research the best keywords to target online so your business shows up when someone searches in your area.
Website Content
Content fuels SEO because Google reads the content that is on your website. We edit your pages so the content includes keywords and reflects the value your business provides.
Local Listing Audit
A major component of SEO is your local listings on websites like Google, Yahoo, Bing, Yelp, etc. We make sure you’re on each of those sites along with 50+ other listing sites relevant to your industry. We audit each account to guarantee your information is consistent across the board.
Assessment of current search presence and analytics
We’ll assess your current rankings for all the major search engines as well as dig into your analytics to see what’s working, what isn’t, and the best way to get more traffic to your website.

Development/Implementation of SEO campaign
We’ll use the insights from our initial assessment to develop a campaign to drive more visitors to your website, and we’ll share all of the details with you. This will include keywords that we want to optimize for and what changes will need to be made on the website.
Ongoing campaign management and improvement
We’ll track the results of your site weekly, providing you with detailed reports and advice on how to get new visitors turn a higher percentage of your new visitors into customers.
Ongoing site content analysis
We will also work to suggest new possible content for your marketing team and make edits and tweaks to new content to help attract additional search traffic.
We’re here to help
Whether your business is located in Bonita Springs, Sarasota, or halfway around the world, our SEO strategy can help your business thrive.